If you are in the wedding planning industry, you must be the best in order for someone to want your services. Especially when it comes to a couple's wedding day, most brides and grooms are extremely picky and concerned about how their big day is going to turn out. People hire wedding planners in order to ease the stress on themselves and pass it off to someone with more experience. This is where your business comes in. But how are you expected to convince someone that you are better than someone else? Sure, you hope to get business from referrals or other types of exposure, but you also want to be sure to take the time and energy to market for yourself. A professionally printed brochure is going to be one of the best ways you can advertise for yourself.
Brochures are a great piece of material to use because they are easy to produce and distribute. They are great to have on hand at your office or place of work to hand to potential clients as they leave. This way, they have something to take with them that they can refer to as they make their final decisions regarding who they are going to use to plan their wedding. There are several elements that should be included in your printed brochures. It is a good idea to have your pricing options available. This way, couples are able to budget appropriately. Also, explain exactly what type of work you do for weddings. Perhaps you have a certain specialty, or you only work within one area of wedding planning. Whatever the case may be, be sure that you lay it out concisely within your brochure. Try to expect frequently asked questions and answer them through your brochures.
Since so much of a wedding is based off what the end result looks like, it is a nice idea to have some photos of previous weddings you have put together in the past. Print your brochures in full color and have beautiful photos to show off your talent. You may also want to include the names of previous clients who are willing to act as referrals for you. You can have their names and phone numbers in your brochure so potential clients can feel comfortable calling someone who has used your services in the past. The more information you can give a prospective couple about what you can do to make their wedding day special, the better. People are extremely going to work with someone who they trust. So, begin your relationship on the right foot with a professionally printed full color brochure and begin to watch your business grow!